Inspiration Behind The Brand
A Journey of Passion
Steve Wrubel has devoted much of his life to traveling the world with his camera. The warm, rocky coast of the Pacific, the sandy beaches of West Africa, the Spanish steps in Rome, and his grandparent’s home in the Mojave Desert. These are his happy places.
He has always found himself drawn to the untamed nature of the American West and in 2019 he began a journey of documenting one of its last living legends – the rodeo cowboy.