Professional rodeo arose from the working lifestyle of cattle herding brought to The Americas from Spain. A rugged tradition established in the eighteenth and nineteenth century, the cowboy is an enduring symbol of the American West.
Roping and riding abilities were highly valued and contests were an important way to hone these skills. This friendly competition among ranch hands evolved into what we know today as rodeo. Wild West shows painted an inspiring portrait of the frontiersman as athlete and helped to create the living legend that is the American Cowboy.