david green
Founder & Vintner
Few executives in the Napa Valley have a better track record for growth, or have had a hand in the success of more wine brands, than David Green. David served as GM of Lancaster Estate Winery, was founding CEO of Dana Estates, and helped direct Joel Gott Wines to the rise in national prominence that it enjoys today. After leaving Joel Gott, he established a consulting firm, David Green & Co., and began advising clients such as Three Sticks, Price Family Vineyards, Dana Estates, Gary Farrell, Lede Family Wines, and many more.
Maayan Koschitzky
Partner & Director of Winemaking
Born and raised in Israel and firmly ensconced in the Napa Valley for over a decade, Maayan Koschitzky is Director of Winemaking at Atelier Melka, with a long list of formidable clients past and present. Today he is one of the most admired and respected winemakers in the industry. He is the founding partner of his own label, La Pelle Wines, and in addition consults for over 30 more wineries as part of his role as Director of Winemaking, and now partner, at Atelier Melka.
STEVE WRUBEL
label photographer
Steve Wrubel has devoted much of his life to traveling the world with his camera. The warm, rocky coast of the Pacific, the sandy beaches of West Africa, the Spanish steps in Rome, and his grandparent’s home in the Mojave Desert. These are his happy places. He has always found himself drawn to the untamed nature of the American West and in 2019 he began a journey of documenting one of its last living legends – the rodeo cowboy. In this work he seeks to capture a fleeting glimpse of barely tamed beauty.
DEMOCRATIZING DELICIOUSNESS
our mission
Ride & Ridden produces appellation-driven wines that consistently transcend the expectations of their price points. We are able to do this thanks to our unique access to a rarefied tier of wine growing partners. We make wine honestly, source the best wines we can find, and employ a minimalist approach to growing, blending, and bottling. We touch every price point, creating wines of precision, power, elegance, and zero pretentiousness.
A UNIQUE COLLABORATION
Decades of Friendship
Ride & Ridden Wine Co. is the product of a unique collaboration between industry veteran and founder David Green, and renowned Texas-based artist and photographer Steve Wrubel. Their collaboration merges two passions — art and wine — to produce a wine that embodies pedigree without pretense. Through meticulous sourcing and world-class winemaking, Ride & Ridden offers a diverse portfolio of Cabernet wines that are both high-quality and approachable.
the last living legend
the spirit of the american west
Label photographer, Steve Wrubel, has always found himself drawn to the untamed nature of the American West and in 2019 he began a
journey of documenting one of its last living legends – the rodeo cowboy. In this work he seeks to capture a fleeting glimpse of barely
tamed beauty. Visually refining it by removing distracting backgrounds and showcasing the elegant dance that might otherwise remain hidden in the raucous and fast-moving nature of the sport. Through this journey of preserving these rare moments he has found an artistic peer in both the cowboy and the winemaker.
Rodeo and Wine
Barely Tamed Beauty
Ride & Ridden represents a fleeting glimpse of barely tamed beauty. Through photographer Steve Wrubel's journey of preserving these rare moments, he captures the cowboy's quest to keep and maintain a once wild beast just long enough for a thrilling eight second ride. For the winemaker, the challenge is to bottle the total essence of the humble grape and its terroir, showcasing and preserving the most perfect stages of its life. But to what extent is it possible to contain a beast, capture a fleeting moment, or bottle the essence of a grape? They will always retain elements of the untamable wild within. That is the spirit of the American West, which Ride & Ridden seeks to deliver with every bottle.
Featured Riders
Hailing from a legendary rodeo family, Rocker has created a legacy of his own since his world record-setting rookie year. A two time NFR Qualifier (and counting), Rocker finished 2023 as 5th in the world standings. At the first rodeo Steve photographed in 2019, Rocker was competing at just 15 years old and was Steve's first subject for his western art series. The generosity of the Steiner family gave Steve the introduction to the world of rodeo and the other riders who adorn our subsequent varietals.
Steve met Cole at the Steiners' ranch in 2019, and was immediately struck by the 4 time NFR Qualifies and multiple time #1 in the world standings. This Wyoming born and bred rider now lives and trains in Texas, where he spends his free time hunting elk, deer, and hogs.
Tim is a legend in the rodeo world and is one of just a handful of cowboys to have won the world title three or more times. He hails from Iowa and above all valiues family, God, his cattle, and - very fittingly - red wine. It was in the hot summer of 2022 in Montana when Time asked Steve "Hey Wrubes, what do I have to do to get on a bottle of your wine?" All he had to do was ask, we're honored to feature him.
This 3 times NRF Qualifier and multiple time world #1 is also a top team roper and will continue to compete in that sport once he hangs up his spurs on his bucking career. Leighton is a true cowboy, who has been roping calves for hire since he was single digits and loves to hunt and drink wine with his wife Kodi Anne.
