DEMOCRATIZING DELICIOUSNESS
our mission
Ride & Ridden produces appellation-driven wines that consistently transcend the expectations of their price points. We are able to do this thanks to our unique access to a rarefied tier of wine growing partners. We make wine honestly, source the best wines we can find, and employ a minimalist approach to growing, blending, and bottling. We touch every price point, creating wines of precision, power, elegance, and zero pretentiousness.
A UNIQUE COLLABORATION
Decades of Friendship
Ride & Ridden Wine Co. is the product of a unique collaboration between industry veteran and founder David Green, and renowned Texas-based artist and photographer Steve Wrubel. Their partnership merges two passions —art and wine— to produce a wine that embodies pedigree without pretense. Through meticulous sourcing and world-class winemaking, Ride & Ridden offers a diverse portfolio of Cabernet wines that are both high-quality and approachable.
the last living legend
the spirit of the american west
Label photographer, Steve Wrubel, has always found himself drawn to the untamed nature of the American West and in 2019 he began a
journey of documenting one of its last living legends – the rodeo cowboy. In this work he seeks to capture a fleeting glimpse of barely
tamed beauty. Visually refining it by removing distracting backgrounds and showcasing the elegant dance that might otherwise remain hidden in the raucous and fast-moving nature of the sport. Through this journey of preserving these rare moments he has found an artistic peer in both the cowboy and the winemaker.
Rodeo and Wine
Barely Tamed Beauty
Ride & Ridden represents a fleeting glimpse of barely tamed beauty. Through photographer Steve Wrubel's journey of preserving these rare moments, he captures the cowboy's quest to keep and maintain a once wild beast just long enough for a thrilling eight second ride. For the winemaker, the challenge is to bottle the total essence of the humble grape and its terroir, showcasing and preserving the most perfect stages of its life. But to what extent is it possible to contain a beast, capture a fleeting moment, or bottle the essence of a grape? They will always retain elements of the untamable wild within. That is the spirit of the American West, which Ride & Ridden seeks to deliver with every bottle.